Sales Strategy & Execution Led by Danielle Martin

Iā€™m Danielle Martin, Founder & Principal of Altriva Strategic Solutions, providing sales strategy, sales consulting, and sales execution for owners, founders, and sales teams.

I help businesses build sales systems, pipeline structure, and revenue processes that convert consistently and scale with growth.

Engagements include sales strategy consulting, hands-on execution, and fractional sales leadership, based on the needs of the business.

Work with Danielle

How Sales Engagements Work

Step 1: Sales Assessment - Evaluate your sales strategy, pipeline health, process, and execution gaps.

Step 2: Strategy + System Build - Define ICP, messaging, sales process, pipeline structure, and execution plan.

Step 3: Execution + Accountability - Implementation support or fractional leadership to drive measurable revenue growth.

Work with Danielle

From Strategy to Success: Sales That Scale

  • A modern, high-end business strategy scene inside a glass-walled conference room. A small group of founders and executives reviewing growth charts and strategy frameworks on large digital screens. Clean architecture, neutral tones, soft natural light, minimalist design, calm and focused atmosphere. No exaggerated emotions. Sophisticated, professional, enterprise-level sales strategy environment.

    SALES STRATEGY

    I help founders, owners, and leadership teams define clear sales strategy, go-to-market positioning, and revenue growth plans. This includes offer clarity, sales messaging, and sales motion design so teams know exactly who to sell to, how to sell, and how to scale revenue.

    Schedule a Strategy Session 
  • sales leadership with one black person

    SALES EXECUTION & SYSTEMS

    I build and implement sales execution systems that drive consistent revenue growth ā€” including pipeline structure, sales process design, CRM optimization, and follow-up strategy. The focus is turning sales strategy into repeatable, measurable, scalable sales execution.

    Discuss Sales Execution Support 
  • A senior sales leader guiding a team discussion in a professional business setting. One confident leader at the head of the table with a small sales team listening and collaborating. Modern office, warm neutral lighting, composed and authoritative tone. Emphasis on mentorship, leadership, and strategic oversight rather than hierarchy. Clean, premium, and realistic.

    FRACTIONAL SALES LEADERSHIP

    For companies that need senior leadership without a full-time hire, I provide fractional sales leadership to guide teams through growth. This includes sales team leadership, pipeline oversight, performance accountability, and hands-on execution during critical growth phases.

    Explore Fractional Sales Leadership 
image with split screen between several industries construction, hospitality, tech and more

Experience Across Industries

At Altriva, we bring over a decade of hands-on experience building and executing sales strategies across a wide range of business models and industries. From founder-led companies to operationally complex organizations, the principles of scalable sales remain the same.

This experience allows us to adapt proven sales systems, revenue processes, and go-to-market strategies to each business - regardless of industry - helping teams increase revenue, improve execution, and scale with confidence.

Apply Proven Sales Strategy to Your Business

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